![]() ![]() ![]() Illustrate, Show an IdeaĪt Digimind -), we mostly use GIFs to illustrate a blog post on ideas related to the Community Management profession. Their researchers are also keen to incorporate this into their strategies, wanting to turn GIFs into a language of it's own. The Massachusetts Institute of Technology use GIFs to promote developments in their research and advances in technology. Water-based material could be used to make artificial #skin, longer-lasting contact lenses. The GIF is powerful if massively shared, these brands can therefore, ensure they are feeding the platform to promote virality. #Giphy capture logo series#Producers and series presenters are well understood and companies like HBO or FOX TV have their own channels on Giphy for filing their own GIFs. TV series form part of the " GIF revival": many Gifs created by online users are key scenes from series. Feed your content strategy to encourage virality In January 2016, Coca-Cola, with their campaign 'Taste the feeling', allowed users the chance to customize parts of their ads, turning them into GIFs, via choice messages and new slogans of sorts. It makes it impossible to miss the publication!ģ. The cosmetics brand Clinique has used GIFs for Brand Content to promote its Chubby mascara. ![]() #Giphy capture logo how to#How to decide between Aviators and Wayfarers #nationalsunglassesday /9vXkte0ugvīeing dynamic via GIFs also applies to advertising and content marketing. A GIF adapted specifically to the post and ensuring good virality. The publisher Condé Nast used a GIF to give a content's promotion a lift in June 2016. GIFs allow you to put into action other static supports like good old paper. Through these examples, we can identify the benefits of GIF for a brand or institution: 1.
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