![]() ![]() “In most traditional media, once you’ve written a piece, it’s done,” notes writer Amy Gahran. While print media is geared toward the masses, interactive content relies on an understanding of the one-to-one nature of the Web. The online world is one of interactivity, which may involve creating single-loop feedbacks, such as real-time polls, or developing community-oriented content-information that is taken from people responding to a site. An editor in the Web world has a very different job than one in a traditional print position. Copyediting and proofreading may also be part of an editor’s job. The editor’s work encompasses a broad spectrum of writing and can run the gamut from writing a short article or product description copy to creating a script. You will develop material for a range of clients, as well as ensure that the information is accurate and conveys the true voice and tone for the site. But if you work for a Web developer that produces original content for different companies, your work will be more project-oriented. An editor at an online magazine could be brought in to match the site’s particular style or to provide an original voice. Someone at, for instance, deals with major amounts of content and updates it on a daily basis. Web editors at different types of companies have varying responsibilities. Private Tutoring with Pass Assurance NEWĪ Web editor develops the content or editorial plan of a Web site, working with a team that may include a creative director, a writer, a designer, and an information architect. ![]()
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